The Reallocation Framework™: How to Make Customers Choose You Over Brunch, Bills, or Binge Nights
- Shauna-Kay Anderson
- Sep 6
- 2 min read
Your customers already have the money.
They’re just spending it somewhere else.
The Reallocation Framework™ was born out of this truth. It flips the traditional sales script - no guilt, no desperation, no “hard selling.” Instead, it reframes your offer as the smartest way for your audience to spend their money right now.
Why Customers Say No
When people say “not right now,” they don’t mean they’re broke. They mean your offer isn’t their priority. It doesn’t feel urgent or compelling enough to outweigh brunch, Netflix, or their next online order.
The fix isn’t lowering your price; it’s raising your perceived value.
How the Framework Works
We use storytelling and strategy to shift your offer’s place in your customer’s mind. The Reallocation Framework™:
Pinpoints emotional triggers behind their spending choices.
Shows how your offer aligns with their identity and goals.
Uses clear ROI logic to make your product feel essential, not optional.
Positions your brand so customers feel proud and smart for investing in you.
Why This Works
People are always reallocating funds. They’ll skip a meal out for a business course if they believe it will change their life. They’ll cancel subscriptions for a product that makes them feel confident. The key is helping them see your offer as the obvious “yes.”
What It Means for Your Business
This isn’t about pushing harder. It’s about communicating smarter. Once you master this, customers won’t feel like you’re selling to them. They’ll feel like you’re helping them make a decision they’re excited about.
At Hive & Heart, we pair the Reallocation Framework with the Smart Investment Filter and Value Quadrant to create brand strategies that sell themselves.
Want to make your brand the obvious “yes” in a crowded market?